for the world’s largest print media fair, Drupa 2016, HP chose Telemedia to create and produce its main show. Placed in the center of HP hall, Telemedia’s show was a major exhibition attraction. Telemedia created a “multi-sensory” experience, combining a two-story 50 square meter LED screen with two stages, a live actor and actress, interactive audience involvement, outstanding graphics and animation, a live printing demo, a “chandelier” of printed samples descending from the ceiling, and more. The live show gave center stage to HP Indigo’s successful customers, using their testimonials to deliver the company’s core messages. In addition, it presented HP Indigo’s latest technological breakthroughs and provided a live demonstration of the unique, advanced capabilities of its new presses.