A multi- faceted, interactive live show on the Power of Paper. A live actor introduced the brand story while the multimedia content was designed in paper cuts to highlight the product’s capabilities. The show opened with a live fashion show, showcasing paper cut clothing. The Highcon Beam was placed near the stage so guests could see the revolutionary machine for themselves.
The well thought out customer testimonials and partner logos effectively sent clear messages: the company was known and trustworthy, they delivered on the promise,The show was performed 10 times a day for the 11 days of the conference, to an audience of over 150 each time, a majority of whom remained for a technical demonstration.