wanted to position itself in the market and found a great opportunity in the world’s largest print media fair, Drupa 2016. As a young company, Highcon wanted to attract visitors to its booth, to create buzz at the exhibition and to present the company in an attractive yet simple and straightforward manner. Highcon chose Telemedia to be its vendor, and Telemedia created a live show experience that met all these requirements, and more. The “Power of Paper” show was designed as a product launch and led by a live actor. Each show began with an amazing paper fashion show*, illustrating the endless possibilities enabled by Highcon technology. The show presented Highcon’s technology, introduced its leading product and presented the company’s entire portfolio and capabilities.