As Teva’s message for the event was “The Largest Medicine Cabinet in the World”, we concentrated on this to shape a versatile, interactive booth that enabled visitors to interact with the company and their messages in a variety of ways.
On one wall, we created an eyecatching “power wall” with 35 seamless plasma screens that were fashioned into a multimedia virtual medicine cabinet. The screens came alive with targeted multimedia content which included company messages and creative graphics.
To showcase their innovation, we installed interactive transparent screens/ These screens looked like aquariums, with an object that represented one of the company’s four departments visible in each. When pressed, the messages were presented on the transparent screen through animation, graphs and other powerful imagery. Similarly, tables fashioned in the shape of a pill were placed at the entrance to the booth, to serve as meeting places with Teva representatives from each of the departments. Each table was in fact an interactive display that provided an interactive and fun platform for each department to introduce itself to the public.
The very height of the activity of their booth were the Teva-Talks. These Ted-styled talks introduced industry giants, high level company figures and government ministers. Topics for these 10 minute talks were selected to be of interest to the exhibition visitor: How to Register a Patent; Industry Trends; How to Pitch to a Large Company, to name just a few. Teva also hosted a student program which gave students the floor during their Ted-style event. Visitors thronged to hear these free lectures.