The Challenge
The show’s challenge was to convert the audience. To take them step by step through an on boarding journey and convince them that HP offers the right solution for them. To introduce a revolutionary printer.
What We Did
A surprising 3D shaped LED screen on a large stage was the setting for the show. Led by a live presenter acting as an HP representative, we showcased the brands already using HP’s groundbreaking digital printing solutions for the packaging industry, exhibiting a variety of ideas about what was possible. The messaging was delivered solely through authentic brand success stories, reinforced by genuine testimonials from each of the clients. At every show, we printed personalized packaging in real time, putting the exciting possibilities of this technology into the hands of potential clients.
Results
Francois Martin, HP Global Marketing Head, Graphic Solutions Business measured Telemedia’s added value to the company as empowering them to sell 10% more, 20% faster.
He commented:
“We are living in a world of information overflow and each of us has only 24 hours a day. It is not easy to present our solutions in a concise way. To overcome such challenges we invested in few strong theatre plays for our most innovative solutions. Each play was carefully scripted, each word had a meaning, each image had a reason to be selected. Such plays then become videos and assets for our salespeople to present to their clients. By doing so we increased our effectiveness as we have clear and consistent stories lasting longer than before. We ultimately saved time and money by doing less and better. Finally it has been helping us to sell more and faster to our clients. If you ask me for numbers, I would say 10% more and 20% faster. This is in fact the added value of Telemedia – tremendous in this respect.”
