Paris Air Show 2007
Mission Debriefing
CLIENT: Elbit Systems
The Challenge
Elbit used 40 very complex slides to explain how their products supported a recognized military concept called “sensor to shooter”. Our task was to turn this elaborate presentation into an easy to watch and entertaining 7 minute show.
What We Did
The show we created told the story of a debriefing session between a pilot returning from a challenging mission and his commander. During the debriefing, they dissected the most important elements of the mission and examined how Elbit’s products were essential to the success of the mission and the pilot’s safe return home. The pilot and commander were live on stage as they interacted with two screened elements – a hologram in front of them and a screen behind. Using his finger, the pilot interacted with the screen in a magical way and related how Elbit technology transformed their mission and helped them succeed.
Results
The entire exhibition was buzzing about this show; this drew key decision makers from the major potential client companies to attend. Every show was literally packed. Elbit scored private meetings and demonstrations of their technology with high ranking VIPs in their target companies, which was Elbit’s goal for this exhibition.
