To give aerospace industry decision makers an accurate depiction of Elbit’s new computerized cockpit aeronautics system capabilities and how it could benefit a variety of different aircraft. To provide salespeople with a powerful marketing tool.

Elbit had innovated new capabilities in the aeronautic system and wanted to give industry decision makers the opportunity to see the benefits in action. To accomplish this, we created an interactive show that allowed each audience participant the experience of actually “flying” a plane. Each decision maker could choose to “fly” the type of aircraft that suited his/her specific needs. The visitor would sit in the virtual cockpit of the type of aircraft s/he chose and actually use the advanced possibilities the Elbit technology afforded. When visitors selected an aircraft, it came to life as a hologram projection of the cockpit, in front of a panoramic screen of the outside world. The experiences that “the plane” encountered highlighted each of the capabilities of Elbit’s advanced technology.