We spoke directly to our primarily Chinese audience – in their language and using local cultural references. We focused on storytelling, following a family on their quest. The pavilion took visitors on a virtual walking tour of Macau. They were physically immersed in a 360 degree experience.
Visitors to the pavilion were entranced from the moment they arrived. A pre-show introduced the “story” of a father gifting his children with a magic rabbit lantern and then seeking it out throughout the island.
Using strategically placed multimedia screens, realistic physical sets and life-like holograms, guests strolled through the island, learning the history, visiting landmarks and enjoying the nightlife.
Incorporating breathtaking photography and well placed mirrors, set pieces and more – the pavilion was unforgettable.