MD Conference 2013
Azilect Magic Book
CLIENT: Teva / Lundbeck
The Challenge
Teva wished to deliver scientific content regarding Azilect, their Parkinson’s treatment. They wanted to present this material in a way that was interesting and engaging, without compromising on the high-level professional content.
What We Did
How could we demonstrate high level scientific professionalism, while simultaneously making the experience magical and engaging? We installed 2 interactive stations that displayed the information in the format of a “magic” book: choosing the serious format of a book and bringing it to life with our multimedia magic. This interactive, multimedia guide demonstrated the theory and science behind Teva’s Parkinson’s drug, Azilect.
Combining printed and projected content seamlessly, each page felt genuinely “alive” in a truly magical way. As the viewer turned each page, the page would come to life automatically with narration and projection completing the graphs, images and illustrations printed on the page. Each page focused on a different topic, making the book at once informative and exciting.
Results
The show won the Silver Award from the Chicago Festival. Upon the win, Victor Abler, Global Medical Director of Teva, congratulated us by saying: “This really proves the value that working with Telemedia has for Teva. This correlates with the excellent feedback from the MDS meeting.”
